ADDRESSING FOODBORNE THREATS TO HEALTH: Policies, Practices, and Global Coordination by Institute of Medicine of the National Academies

ADDRESSING FOODBORNE THREATS TO HEALTH: Policies, Practices, and Global Coordination by Institute of Medicine of the National Academies

Author:Institute of Medicine of the National Academies
Language: eng
Format: epub
Tags: Food and Nutrition : Production and Safety
Publisher: NATIONAL ACADEMY PRESS
Published: 2006-09-19T00:00:00+00:00


Nothing makes Greens—radical environmentalists—turn an angry red faster than invoking the word Alar to epitomize bogus environmental scares and imply that a current one is equally phony.

Manufactured by Uniroyal Chemical Co., Alar was commonly sprayed on apples to keep them on trees longer so that fewer would fall and rot before being harvested. The attack on it began in February 1989 when 60 Minutes reporter Ed Bradley called it “the most potent cancer-causing agent in our food supply.”

Bradley’s main source was the Natural Resources Defense Council (NRDC), which had decided to scapegoat a single substance to illustrate the horrors of all manmade chemicals. The NRDC had retained a radical environmentalist public relations firm, Fenton Communications, to create a front group called Mothers and Others for Pesticide Limits and place horrifying articles in newspapers and women’s magazines.



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